Saturday, 22 of November of 2014


Dr. Willard’s Spring BOGO offer

I hope this post finds you all enjoying a beautiful spring and gearing up for a wonderful summer.  Here in South Dakota spring still seems a bit farther away as we celebrated Mother’s Day with yet another cold, windy, snowy weekend.  I don’t know about the rest of you but those of us in South Dakota are ready for this darn winter to come to an end!

Despite the unusually brisk weather, May remains the time of year when those of up north begin to think about planting our flowers and vegetable gardens.  ”Knee high by the fourth of July” is a phrase every South Dakota child learns at an early age and we all know that we need our crops in the ground by early spring in order to get our corn knee high by early July.  The same is true for our flowers and vegetable gardens as we all know we need to get planted in May in order to get a good bloom/crop by the end of the summer.

Here at CAW Industries we’re gearing up for spring with an eye toward planting as well.  Seeds have been planted and are germinating in our Dr. Willard’s PlantCatalyst research greenhouse, built to house a study on our PlantCatalyst being conducted by South Dakota State University, and we’re tilling the ground behind our warehouse facility to conduct even more research on our Dr. Willard’s PlantCatalyst product.  With some luck from the weather, we’ll be knee high in corn and tomatoes by July!

We’re also looking forward to helping our friends, like you, grow the kinds of fantastic gardens, greenhouses, and flowers long-time Dr. Willard’s customers have come to expect.  Our customers have been using our Dr. Willard’s products to grow amazing plants, flowers, and vegetables for 40 years and we always love this time of year because we get to hear the wonderful success stories from our longtime customers.  We also often get treated to the “fruits” of their labors and there’s nothing like freshly grown vegetables to make a good day turn into perfection.  Just a friendly hint…

Many of our customers have been asking us to start a spring buy-one-get-one free special to match the one we typically offer in December and we’ve decided it’s time to give them what they want.  With a twist.  We want to give back to those who love using Dr. Willard’s on plants and we also want to introduce a new way of using Dr. Willard’s to those customers who have never tried it with gardening.  We’re going to offer a buy-one-get-one free special to all of those loyal customers who purchase a bottle of our Dr. Willard’s PlantCatalyst on our website ( or via phone at 888-379-4552.  If you buy a bottle of our PlantCatalyst product you can then ask us to throw in an equal or lesser sized bottle of any other product.  For example, if you buy a 32 oz bottle of PlantCatalyst you can also ask us to throw in a bottle of 32 CLEAR or Dark and we’ll send it to you free of charge. Unfortunately, though, this special does not include our ULTIMATE line of products.  If you want to purchase the PlantCatalyst through our website,, simply write what free item you’d like to receive in the memo column.  As in the example above, if you buy a 32 oz PlantCatalyst online and wish to receive a free 32 CLEAR you would simply write “send me a 32 oz CLEAR” in the memo line and we’ll take care of the rest.  Or, if it’s just easier to call us at 888-379-4552 we’d love to hear from you!

As always, we thank you for your continued loyalty and support. We look forward to serving you!

This offer expires on June 15, 2014.

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BOGO December is back!

I hope you are doing well and enjoying a safe and healthy holiday season.  For those of you who, like myself, ate far too much on Thanksgiving I can only offer my empathy and condolences with the reminder that we still have another four weeks of holiday parties, lunches, dinners and gatherings to go.  I don’t know about you, but I’m already tired.

To help you all celebrate the holiday season we are once again offering our Buy-One-Get-One Free holiday special.  It was such a huge success last year, and so many people have asked us to offer it again this year, that we felt like bringing it back was the least we could do to say thank you for your continued support.  The one caveat we have for this year is that we won’t be offering it on the ULTIMATE products…for reasons that are too complicated to explain in this short note.  But this is still available on all other products and on all sizes.

We’ve also tried to make it a bit more simple for you this year.  Simply enter the words BOGO2013 in the comment section when placing an order at or mention it when you call us toll free at 888-379-4552 and we’ll automatically throw in a free bottle of whatever you’ve purchased.  If you buy a gallon of CLEAR, we’ll give you a free gallon of CLEAR.  If you buy an 8 oz bottle of Dark XXX, we’ll give you a free 8 oz bottle of Dark XXX.  It’s that easy.  Just make sure you place the order through our website at or by calling us directly at 888-379-4552.

And remember that Willard Water makes a great holiday gift!  You can either get the gift of health, or give the gift of health this holiday season.

From our family to yours, we sincerely wish you a wonderful holiday season.  We look forward to hearing from you all soon!

John Willard III

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Dr. Willard’s celebrates 40 years in business!

As always I hope this note finds you all doing well and staying healthy, happy and strong.

As you can probably tell by the title, November 20th marks the 40th anniversary of the founding of CAW Industries Inc., the company my grandfather, Dr. John Willard, founded to sell his now famous Willard Water® products.  As I write this e-mail it’s hard not to reminisce on my own history with my grandfather and his company.

I was all of three years old when my grandfather founded CAW, ten years old when 60 Minutes produced their ground breaking story on my grandfather, and twenty-one when he passed away.  The lion’s share of my childhood was spent working with my grandfather to help him sell the “crazy water” he’d invented and many of my memories of him stem from those experiences.  My older sister and I spent many of our Saturday afternoons at our grandfather’s house helping him fill, bottle and label the little one ounce bottles of Willard Water® we sold back then.  We were on the “set” of the 60 Minutes shoot and got to watch as our grandfather was interviewed by Harry Reasoner, and we pitched in as our family struggled to fill the thousands of Willard Water® orders we received in the days immediately following the airing of that 60 Minutes story.  I spent the summers of my college years working with my grandfather “assisting” him as he replicated all of the experiments he’d conducted in the early days of his Willard Water® invention so I’d gain a better understanding of how and why the product works so well.  I guess you’d say I’ve had a front row seat to watch the little business my grandfather started in his basement grow into a successful international corporation.

And now here I am serving as CEO of my grandfather’s company on the 40th Anniversary of its founding.  It’s more than a little cliché to say this but I am very humbled by the gifts my family has been given.  The list of people our family should be thanking for our good fortune is very long and extends all over the world–from Japan and South Korea, to the Netherlands and the UK,  to Canada and, of course, our United States.  We especially owe a great debt of gratitude to those South Dakota neighbors who, in the early 1970′s, worked with my grandfather as he quested to learn more about the product he’d invented.  We owe them a huge debt of gratitude for their commitment to my grandfather and their lifelong dedication to the products he’d invented.  We also owe all of you a huge thank you.  Willard Water® is difficult to explain, can be difficult to use, and its effects are sometimes difficult to quantify, but each of you took a leap of faith to trust our family and try these products and, for that we are eternally grateful.  We only hope that you feel like we’ve repaid your trust by selling top notch products.  It is my life’s endeavor that we continue doing just that.

To mark the occasion of our 40th Anniversary we have released a new product specially geared toward enhancing plant growth.  Dr. Willard’s PlantCatalyst® marks a continuation of my goal to use the science of experimentation to find “new” uses for my grandfather’s invention as well as validate, and better direct, old uses.  The PlantCatalyst performs much like our Willard Water® products do in that it enhances cellular absorption of nutrients.  This leads to healthier plants, greater yields, and faster growth.  And, like Willard Water® a little goes a long way as lower dilution amounts are as potent, and often more potent, than stronger dilutions.

As a thank you to customers like yourselves who have supported our company these many years, we’re going to throw in a free bottle of PlantCatalyst to every order sent by CAW Industries for the rest of 2014.  You don’t have to do anything special, just order online at or call us at 888-379-4552 and place your order as usual and we’ll do the rest.  I hope you enjoy this product as much as you have our others!

Thank you again for your support.  I look forward to another 40 years in business!

John Willard III

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Whole Dog Journal Endorses using Willard Water to Maintain and Improve Dog Health in their “Favorite Remedies” section!

I hope this post finds you all doing exceptionally well and enjoying the last moments of summer before fall and winter hits us again.  I know school has already started for many of America’s children and for the kids summer is pretty much over, but here at CAW Industries we also think of our pets as children and we can’t help but feel a little saddened for them as well since they lose their play mates for another long nine months.

Speaking of our four legged friends we received some very exciting news this week and we wanted to share it with you.  In their September newsletter, the highly respected natural products guide for dog owners, Whole Dog Journal (WDJ), endorsed the use of Willard Water® to maintain dog health in their “Favorite Remedies” section.  For those of you who don’t know, Whole Dog Journal is a national subscription only publication that provides readers with reviews of dog food, dog toys, and dog health and dog care products as well as teaching positive training methods.  The WDJ doesn’t accept any advertising at all so their endorsements carry a great deal of legitimacy among owners who care deeply for their pets.

This is the second time WDJ has endorsed the use of Willard Water to maintain dog health and we’re very grateful that they’ve once again recognized the important role Willard Water can play in keeping our furry friends at their best.  Some of the things they recommend using Willard Water for include:

1)     For overall improved health as a result of better nutrient absorption and increased antioxidant activity

2)     For improved hydration

3)     To help reduce the effects of stress and as a general calming agent for dogs that are excitable or nervous

4)     To help with arthritic joints when taken in conjunction with glucosamine or other anti-inflammatory aids.  WW will help with the absorption of these aids and thus increase effectiveness.

5)     For use as a general wash/rinse to clean cuts, scrapes, burns, wounds, or abrasions

6)     As an anti-itch/anti-inflammatory aid for hot spots

7)     To help address eye problems such as conjunctivitis and other issues

8)     As a spray when brushing a dog’s teeth to help keep them clean and combat gum problems

It’s important to remember, though, that the diluting instructions we provide on the bottles are for human use so make sure you adjust dilution amounts for pets.  For good guidelines on proper dilution amounts for our pets visit our website here

To read the full text of the September 2013 “Favorite Remedies” story in the WDJ click here.  To read the full text of the WDJ’s 2006 story click here.

As always, thank you for your continued support of our Dr. Willard’s products.

John Willard III


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New Aloe Gel

Good morning and happy June to all of you.  We are a mere 10 days from the “official” start of summer and here in the Midwest it is definitely feeling like it’s already begun.  Is it too early to start dreaming of fall?

Here at CAW Industries, we’re hoping our Dr. Willard family can provide you and your loved ones a little relief from this summer heat in the form of our brand spanking new aloe gel product.  It took us nearly two years to develop a formula that combines the amazing absorption qualities of Willard Water® with an organic, paraben-free aloe gel so we’re extremely pleased to make this announcement.  We’re also happy to report that our new Dr. Willard’s Premium Paraben-Free Aloe Gel is so much better than we ever imagined it would be.


Unlike most other aloe gels this remarkable aloe gel goes on smooth and, thanks to the Willard Water® in the product, almost immediately absorbs into the skin.  Rather than the clammy, sticky feeling one typically experiences when using aloe gel, Dr. Willard’s Premium Paraben-Free Aloe Gel leaves your skin feeling soft and dry with no hint of that annoying clammy feeling.  You’ll also immediately notice the enhanced moisturizing qualities of the gel because the Willard Water® will help your skin retain the moisture in the gel and it will keep your skin soft for hours.  This is especially important when suffering the painful effects of overexposure to the wind and sun so if you’re taking your family to the beach, be sure to arm them with our Premium Aloe Gel.  You’ll be thankful you did!

In honor of this rather momentous occasion for our small family business, we’re going to offer a short term discount on the purchase of our Premium Aloe Gel.  If you place an order for Willard Water® on our Dr. Willard’s website ( we’ll let you add a bottle or our Premium Aloe gel for 40% off.  You’ll also get free shipping so this deal is a steal!   You’d better hurry, though, as this offer is only good until July 31st, 2013.

We do hope you’re all enjoying life and living it to the fullest this summer!


John Willard
CAW Industries

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Willard Water BOGO Holiday Special

Happy Holidays from Dr. Willard’s!

Good morning friends-

As I sit here listening to holiday music and wondering if any town in America, outside of Alaska, is actually going to see a White Christmas, I can’t help but ponder the many blessings of good health and love my family and I have enjoyed this past year. And while the recession still looms very large in many American lives, I think it’s safe to say there’s finally a light at the end of the tunnel. The world is once again marveling at the resiliency of the American spirit and I am more confident than ever that we will once again overcome these tough times to prevail. But we still have a long way to go, and far too many American families are still struggling, so we’re offering what we hope will be a small bit of relief for our loyal customers this holiday season.


Beginning today, and running for the month of December, we are offering a Buy-One-Get-One Free special. If you place an order through our website at or by calling us directly at 888-379-4552 we will give you a free bottle of whatever you’ve purchased. If you buy a gallon of CLEAR, we’ll give you a free gallon of CLEAR. If you buy an 8 oz bottle of Dark XXX, we’ll give you a free bottle of Dark XXX. It’s that easy. Simply enter the code BOGO2012 in the coupon code when you buy at or mention it when you call and we’ll take care of the rest. Only purchase one bottle and we’ll take care of the rest! Limit of one bottle per order. And remember that Willard Water makes a great holiday gift! You can either get the gift of health, or give the gift of health this holiday season.

From our family to yours, we sincerely wish you a wonderful holiday season. We look forward to hearing from you all soon!


John Willard
CAW Industries

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Exciting new study further outlines the benefits of drinking Willard Water!

Good afternoon friends-

I hope this post finds you all doing exceptionally well today.  Here in the Midwest we are experiencing a warmer than average fall with temperatures hovering in the 60’s and 70’s.  Our hearts go out to our friends in the Northeastern United States, though, and we strongly encourage everyone to donate a little to the Red Cross ( to help those in need.

We got some exciting news last week and I’d like to take a quick minute to share some things with you all.

A couple of months ago we contracted with a cellular research lab in Oregon, NIS Labs, to conduct a series of studies with the goal of figuring out exactly what Willard Water is doing on the cellular level.  We have known for many decades that Willard Water appears to be enhancing cellular absorption and retention, but all of the studies were primarily cause and effect examinations which left many questions on how the Water is actually working.  For example, we know that adding Water to one’s vitamin supplement routine significantly reduces the amount of vitamins being flushed out in the urine and feces, a phenomenon we’ve historically attributed to increased cellular absorption and retention, but we’ve never been able to explain exactly what’s happening.  It is my hope that this series of studies eventually helps us to definitively answer those questions.

Last week we received the completed report on the first study in this series and the results are very exciting as they definitively prove that Willard Water is enhancing cellular absorption and retention.  NIS’ report on the study they conducted can be viewed on our webpage by clicking HERE.  I strongly encourage you to give it a thorough review as it provides some great insight on how Willard Water is positively affecting nutrient absorption and utilization at the cellular level.  Some highlights of the study include:

1)      This study only examined the effects of the CLEAR product.  I chose this one because it has no trace minerals and therefore any effects could only be attributed to the Willard Water catalyst.  All three products have the catalyst in them so this should be interpreted as a study that validates all of them.

2)      The study sought to measure the relative increase in absorption rates of six ingredients/solutions.  These tests were not randomly chosen as the ingredients represent different levels of natural cellular absorption.  Two of the ingredients are generally considered to be easily absorbed, two are slightly more difficult ,and two are generally considered to be extremely tough to absorb that more often than not require additional delivery solutions to ensure absorption.

3)      Willard Water increased absorption rates in five of the six test ingredients with the one exception being the Vitamin B test.  However, Dr. Jensen, the person conducting the study, said there was clearly something wrong with their B Vitamin solution and that it was not absorbed by the cells in any of the tests, including the control group, so she considers this to be a 100% successful study despite the B Vitamin problems.

4)      The effects of the Willard Water are most apparent in those solutions that are typically extremely difficult to absorb.  In fact, the delivery system Dr. Jensen used as the control in to deliver the two ingredients tocotrienal and turmeric are the best known delivery systems currently on the market for those two products and Willard Water blew both of them away.

5)      Willard Water is not behaving as a free radical scavenger as was previously thought.  Rather, it’s causing the cells to better absorb and utilize antioxidant solutions thus increasing their overall effectiveness.  Interestingly enough, this phenomenon can be most clearly seen in the failed B Vitamin samples as the addition of Willard Water significantly reduced the oxidative effect of the “bad” solution.

6)      The dilution amount are quite striking as Willard Water appears to be most effective at the lowest dilution amounts of 1:25,000.  Dr. Jensen thinks this fits nicely with our current diluting directions as the amount that actually gets to the cells in the body is probably fairly diluted as well.

While this study was a great validator, many questions about how Willard Water is actually delivering these nutrients to the cells remain to be answered.  We’re already in the process of designing the protocols for the next study and hope to have those results within the next couple of months.  In the meantime remember that it’s cold and flu season so keep drinking your Willard Water to ensure that the nutrients you’re ingesting are fully absorbed and utilized!  We often run specials through Facebook and on our website at so make sure you keep checking back to take advantage of our great deals!

Thank you all for your continued support of Willard Water.

Best wishes to all of you!

John Willard, III

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Dilution Changes

Dear Friends,

I hope this missive finds you all doing well, staying healthy, and enjoying life!

I’m writing to inform you of a slight change to the diluting directions contained on the Willard Water CLEAR bottles. We were recently advised by our attorneys that the ¼ teaspoon per ounce we currently recommend for diluting might not satisfy federal laws regarding diluting instructions so we decided to be proactive and make a slight change that would bring us better in line with the law. This change obviously requires a bit of explanation and that’s why I’m writing this letter. So here it goes…

When my grandfather first developed Willard Water® he advised users to dilute the CLEAR product at a rate of one ounce per gallon of water. We used these directions as the basis for proper dilution for more than 30 years. Last year, though, we were advised by FDA officials that these directions would no longer suffice as they do not believe a gallon to be an appropriate serving size. This required us to figure out dilution amounts per an 8 oz serving size in a way that would both ensure effectiveness and make it easy for customers to continue using our product. Unfortunately one ounce per gallon does not break down cleanly into an 8 oz serving size which left us with a bit of a decision.

We calculated the appropriate serving size for an 8 oz. glass of water to be between ¼ and ½ teaspoon per 8 oz. serving. We initially decided to use the lower dilution amount as studies have consistently shown Willard Water® to be equally effective at lower dilution amounts, and we felt like this would help our customers stretch their supply of Willard Water® about as far as before. However, our attorneys recently advised us that this lower dilution amount may not suffice because FDA regulation requires maximum dilution amounts whenever there is a discrepancy. As such, we have decided to change the recommended dilution amounts to ½ teaspoon per 8 oz glass of water in order to ensure our instructions fully conform with federal law. Labels reflecting this dilution change have begun entering the distribution system and within a couple months all CLEAR labels will reflect this change.

I sincerely apologize for the confusion this is causing. We really try to do right by our customers while, obviously, conforming to federal regulations. We got it wrong in this instance and I really do feel terrible about the confusion this is going to cause. I hope you’ll bear with us as we work our way through this process.

If you have any questions please feel free to call us at 888-379-4552.

John Willard
John Willard III
Dr. Willard’s


How does Willard Water work?

It’s not easy to define free radicals in a way that makes sense to those of us without a scientific background. Free radicals are defined as atoms or groups of atoms with an odd (unpaired) number of electrons and can be formed when oxygen interacts with certain molecules. Once formed these highly reactive radicals can start a chain reaction, like dominoes. Their chief danger comes from the damage they can do when they react with important cellular components such as DNA, or the cell membrane. Cells may function poorly or die if this occurs. This can damage your cells, organs, and contribute to disease and declining health. Because our bodies are continuously exposed to free radicals from external sources such as sunlight, radiation, pollution and toxins, they can often be the common pathway for a number of disease processes. Simply put, this can hasten the process of ageing such as wrinkles, dry skin, disabilities and diminished immunity to infections.

Normally, the body can handle free radicals, but if antioxidants are unavailable, or if the free-radical production becomes excessive, cellular damage can occur. Of particular importance is that free radical damage accumulates with age. Antioxidant is the name given to a whole host of foods and products that serve to collect, or scavenge, the excessive free radicals that cause damage to cells. The benefits of antioxidants are that they help to solve the problems listed above by mopping up the free radicals in the system. They are nature’s perfect clean-up tools. While it’s ideal to get the antioxidants we need from our normal diet, industrial farming techniques have decimated our soil and depleted the nutrients in our food.

This is where the importance of drinking Willard Water comes into play. As the testing done by the University of Washington shows, imply adding ¼ teaspoon of Willard Water to three glasses of water per day can significantly enhance our bodies’ ability to remove these harmful free radicals. Removing these free radicals in turn has been linked to a whole host of health benefits from better aging, to reduced incidence of disease to more energy. The more scientists learn about free radicals the more they link degenerative diseases to them.

So when your friends and family ask why you drink Willard Water, tell them it’s because you care about your good health. If you’d like to read the University of Washington study to learn more about the role Willard Water plays in free radical scavenging, you can find it on our website here.

Click HERE to read the study.

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New Clinical Study Shows Drinking Willard Water® Significantly Increases the Body’s Ability to Absorb Vitamins

Good morning friends, we sincerely hope this e-mail finds you all doing wonderful and enjoying life!

We’re very happy to roll out yet another scientific study that outlines the amazing benefits of drinking Willard Water® daily.  This latest study, conducted by Dr. Hildegarde Staninger and entitled “An Examination of Willard Water’s Impact on Vitamin Efficacy,” conclusively shows that drinking Willard Water® significantly improves the absorption rates of multiple vitamin supplements including Vitamin D, Vitamin B12 and Vitamin B6.

The three month study sought to measure the impact of both Willard Water® Dark XXX and Willard Water® CLEAR on the absorption rates of various vitamins in human subjects and also sought to determine whether there is a measurable difference between Willard Water’s effects on fat soluble vs. water soluble vitamins.  Subjects underwent initial tests to determine the current absorption rates of vitamins in their bodies and then were instructed to drink Willard Water® for a period of thirty days.  After a month of drinking Willard Water® the study participants were again tested and vitamin content was measured.  According to Dr. Staninger, “Willard Water® significantly improved the efficacy of multiple vitamin absorption rates.  All study participants showed significant improvement by drinking Willard Water® over the 30 day period.”

Dr. Staninger observed that Willard Water® was effective in increasing absorption rates of fat soluble vitamins such as Vitamins E and K.  However, Staninger also found it to be far more effective on water soluble vitamins such as those in the B complex group.  “…the collective specimen pool of individuals showed significant improvement due to Willard Water’s micelle reactive properties, which allows molecules to become smaller and more effective in the reaction with other molecules opposing charges,”  Staninger continued.  “It was also observed that the vitamins that were “hydrogen” reactive, reacted significantly better with Willard Water®.”

We’re very pleased to see this study continues a long line of evidence validating the remarkable absorption effects drinking Willard Water® has on our bodies.  Nutrients and vitamins that are ingested but not fully absorbed are of no nutritional value and scientists have only recently begun to fully understand the importance of maximizing bioavailability in our bodies.  Studies like this show that Willard Water® can play a key role in expanding bioavailability and ensuring that our bodies derive the maximum benefits of the food we eat and the supplements we take.

We’re continually amazed by Dr Willard’s wonderful invention and we hope you are too!  If you’d like to read the full text of the study authorized by Dr. Staninger it’s available on our website here.

Don’t forget to friend us on Facebook at or follow us on Twitter on  We always feature great specials for our returning customers so don’t be afraid to ask when you place your next order at or 888-379-4552.

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