I hope this missive finds you all doing well, staying healthy, and enjoying life!
I’m writing to inform you of a slight change to the diluting directions contained on the Willard Water CLEAR bottles. We were recently advised by our attorneys that the ¼ teaspoon per ounce we currently recommend for diluting might not satisfy federal laws regarding diluting instructions so we decided to be proactive and make a slight change that would bring us better in line with the law. This change obviously requires a bit of explanation and that’s why I’m writing this letter. So here it goes…
When my grandfather first developed Willard Water® he advised users to dilute the CLEAR product at a rate of one ounce per gallon of water. We used these directions as the basis for proper dilution for more than 30 years. Last year, though, we were advised by FDA officials that these directions would no longer suffice as they do not believe a gallon to be an appropriate serving size. This required us to figure out dilution amounts per an 8 oz serving size in a way that would both ensure effectiveness and make it easy for customers to continue using our product. Unfortunately one ounce per gallon does not break down cleanly into an 8 oz serving size which left us with a bit of a decision.
We calculated the appropriate serving size for an 8 oz. glass of water to be between ¼ and ½ teaspoon per 8 oz. serving. We initially decided to use the lower dilution amount as studies have consistently shown Willard Water® to be equally effective at lower dilution amounts, and we felt like this would help our customers stretch their supply of Willard Water® about as far as before. However, our attorneys recently advised us that this lower dilution amount may not suffice because FDA regulation requires maximum dilution amounts whenever there is a discrepancy. As such, we have decided to change the recommended dilution amounts to ½ teaspoon per 8 oz glass of water in order to ensure our instructions fully conform with federal law. Labels reflecting this dilution change have begun entering the distribution system and within a couple months all CLEAR labels will reflect this change.
I sincerely apologize for the confusion this is causing. We really try to do right by our customers while, obviously, conforming to federal regulations. We got it wrong in this instance and I really do feel terrible about the confusion this is going to cause. I hope you’ll bear with us as we work our way through this process.
If you have any questions please feel free to call us at 888-379-4552.
John Willard III
Date: March 29, 2012