As always I hope this note finds you all doing well and staying healthy, happy and strong.
As you can probably tell by the title, November 20th marks the 40th anniversary of the founding of CAW Industries Inc., the company my grandfather, Dr. John Willard, founded to sell his now famous Willard Water® products. As I write this e-mail it’s hard not to reminisce on my own history with my grandfather and his company.
I was all of three years old when my grandfather founded CAW, ten years old when 60 Minutes produced their ground breaking story on my grandfather, and twenty-one when he passed away. The lion’s share of my childhood was spent working with my grandfather to help him sell the “crazy water” he’d invented and many of my memories of him stem from those experiences. My older sister and I spent many of our Saturday afternoons at our grandfather’s house helping him fill, bottle and label the little one ounce bottles of Willard Water® we sold back then. We were on the “set” of the 60 Minutes shoot and got to watch as our grandfather was interviewed by Harry Reasoner, and we pitched in as our family struggled to fill the thousands of Willard Water® orders we received in the days immediately following the airing of that 60 Minutes story. I spent the summers of my college years working with my grandfather “assisting” him as he replicated all of the experiments he’d conducted in the early days of his Willard Water® invention so I’d gain a better understanding of how and why the product works so well. I guess you’d say I’ve had a front row seat to watch the little business my grandfather started in his basement grow into a successful international corporation.
And now here I am serving as CEO of my grandfather’s company on the 40th Anniversary of its founding. It’s more than a little cliché to say this but I am very humbled by the gifts my family has been given. The list of people our family should be thanking for our good fortune is very long and extends all over the world–from Japan and South Korea, to the Netherlands and the UK, to Canada and, of course, our United States. We especially owe a great debt of gratitude to those South Dakota neighbors who, in the early 1970’s, worked with my grandfather as he quested to learn more about the product he’d invented. We owe them a huge debt of gratitude for their commitment to my grandfather and their lifelong dedication to the products he’d invented. We also owe all of you a huge thank you. Willard Water® is difficult to explain, can be difficult to use, and its effects are sometimes difficult to quantify, but each of you took a leap of faith to trust our family and try these products and, for that we are eternally grateful. We only hope that you feel like we’ve repaid your trust by selling top notch products. It is my life’s endeavor that we continue doing just that.
To mark the occasion of our 40th Anniversary we have released a new product specially geared toward enhancing plant growth. Dr. Willard’s PlantCatalyst® marks a continuation of my goal to use the science of experimentation to find “new” uses for my grandfather’s invention as well as validate, and better direct, old uses. The PlantCatalyst performs much like our Willard Water® products do in that it enhances cellular absorption of nutrients. This leads to healthier plants, greater yields, and faster growth. And, like Willard Water® a little goes a long way as lower dilution amounts are as potent, and often more potent, than stronger dilutions.
As a thank you to customers like yourselves who have supported our company these many years, we’re going to throw in a free bottle of PlantCatalyst to every order sent by CAW Industries for the rest of 2014. You don’t have to do anything special, just order online at drwillard.com or call us at 888-379-4552 and place your order as usual and we’ll do the rest. I hope you enjoy this product as much as you have our others!
Thank you again for your support. I look forward to another 40 years in business!
John Willard III